tag:blogger.com,1999:blog-83871527690909094432024-03-14T01:11:09.400-07:00Digital CornerAnonymoushttp://www.blogger.com/profile/15309915538211076304noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-8387152769090909443.post-16726830340374670342007-12-18T07:01:00.000-08:002007-12-18T07:02:06.734-08:00i've moved <a href="http://digitalsupposition.blogspot.com/">here</a>Anonymoushttp://www.blogger.com/profile/15309915538211076304noreply@blogger.com0tag:blogger.com,1999:blog-8387152769090909443.post-25963452567371059642007-09-07T06:40:00.000-07:002007-09-07T06:47:04.405-07:00Link for 07 September 2007<p>*<a href="http://www.wired.com/techbiz/startups/news/2007/09/ff_facebook?currentPage=1">Superb article on the Success of Facebook.</a></p><p>*<a href="http://www.aglassandahalffullproductions.com/?CMP=KNC-gkw">The instant Cadbury's hit </a> </p><p>-We'll have more on this soon. I'd like to get some other peoples opinions on what that funky gorilla is about...</p><p> </p>Anonymoushttp://www.blogger.com/profile/15309915538211076304noreply@blogger.com0tag:blogger.com,1999:blog-8387152769090909443.post-25155836840285258562007-08-21T02:39:00.000-07:002007-08-21T08:26:26.235-07:00oh, new phone?<p align="center"><a href="http://www.pocketpc.com.hk/files/image/20070622/cocoon2.jpg"><img style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 320px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="http://www.pocketpc.com.hk/files/image/20070622/cocoon2.jpg" border="0" /></a></p><br /><br /><a href="http://www.pocketpc.com.hk/files/image/20070622/cocoon2.jpg"></a><br /><span style="font-size:85%;">Do new phones interest people in the way that they have in the past or has the fact that we have been constantly bombarded by new technologies desensitised us to caring about a greater battery life or better camera, for example?</span><br /><br /><span style="font-size:85%;">I feel this is all down to the individual. What do you want a phone to be? Below I've tried to stereotype these different wants, based on talking to a number of different friends:</span><br /><br /><br /><ul><br /><br /><li><span style="font-size:85%;">THE ULTRA CONSERVATIVE: "I just use it to make calls, if and when its an emergency, its there if I need it." - this group by nature is the anti pole of individualism. <span class="blsp-spelling-error" id="SPELLING_ERROR_0">eg</span>. my mum. although she is bordering on... </span></li><br /><br /><li><span style="font-size:85%;">THE CONSERVATIVE / TRADITIONALIST: " I just want a phone that is quick and easy to make calls and send texts"</span></li><br /><br /><li><span style="font-size:85%;">THE CORE: "I like the different aspects of the phone but i don't always use them for a range of different reasons" <em>or</em> "I dislike the different aspects of the phone but I always use them for a range of different reasons"</span></li><br /><br /><li><span style="font-size:85%;">LIBERAL: "I like the new things that phones are capable of doing and want to be part of it. If there's a new phone that I like the look of, and I can afford it, I will more than likely get it... unless something better comes along"</span></li><br /><br /><li><span style="font-size:85%;">I WANT IT. I WANT IT. I WANT IT: "Oh the iPhone... got it and love it!"</span></li></ul><br /><p><span style="font-size:85%;"><strong>What do I want from a phone?</strong></span><br /></p><br /><p><span style="font-size:85%;">To those of you that may be aware, there is a new phone on the market. Is this an instant turn off? Well to me, no. New phones excite me and I'm always more than happy to hear what they can do. I have been given an O2 Cocoon at work as part of a campaign we are running. So I was already aware of the phones spec and how it looked. I have been using it now for nearly 3 weeks, and have lots to say about it. </span><br /></p><ul><li><span style="font-size:85%;">Simplicity: It is very simple to use. The menu is easy to understand and I can find what I want to do easily. However, as others have said before myself the manual needs work, see John <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Dodds</span> '</span><a href="http://makemarketinghistory.blogspot.com/2007/08/simplexity_17.html"><span style="font-size:85%;"><span class="blsp-spelling-error" id="SPELLING_ERROR_2">Simplexity</span></span></a><span style="font-size:85%;">'. To me, being able to use a phone by picking it up is second nature, this phone is definitely marketed towards those who fit towards the Liberal end of my spectrum.</span></li><br /><li><span style="font-size:85%;">Coolness: Whats cool today is not tomorrow. That's because phone's, despite trying so desperately to be unique, still appear very similar. This phone has definitely gained its cool points from stretching that paradigm. I wouldn't expect it to fit into the same <span class="blsp-spelling-corrected" id="SPELLING_ERROR_3">category</span> as the <span class="blsp-spelling-error" id="SPELLING_ERROR_4">iPod</span>, but I see a lot of its <span class="blsp-spelling-corrected" id="SPELLING_ERROR_5">potential</span> buyers to want that individuality which many consumers crave. This phone does not try to be slim and the buttons are huge!! This borders on actually helping me use the thing.</span></li><br /><li><span style="font-size:85%;">Couple of Tricks: Not to many, but what it can do <span class="blsp-spelling-corrected" id="SPELLING_ERROR_6">subtlety</span> impresses... without rubbing it in your face. Firstly, the already over talked about alarm-clock functionality. Admittedly this is brilliant! Enough said. Secondly, the dual ear phone socket. So simple, but shows a bit of care from O2. Thirdly, camera light. How many times on previous phones have i come to on a Saturday to delete unrecognizable pictures on my phone.... And finally being able to preview a message as it arrives = too cool for school! </span></li></ul><p><span style="font-size:85%;">There are many different opinions on the phone and how it is being marketed. I have included some of my favourites below, but for more go to the </span><a href="http://www.o2cocoonblog.co.uk/"><span style="font-size:85%;">Cocoon Blog</span></a></p><span style="font-size:85%;">Faris tells us what happened when he took his phone to the O2<br /></span><p><a href="http://farisyakob.typepad.com/blog/2007/08/cocoon.html"><span style="font-size:85%;">http://farisyakob.typepad.com/blog/2007/08/cocoon.html</span></a></p><span style="font-size:85%;">John Dodds covers the 'Simplexity' issue</span><br /><p><a href="http://makemarketinghistory.blogspot.com/2007/08/simplexity_17.html#links"><span style="font-size:85%;">http://makemarketinghistory.blogspot.com/2007/08/simplexity_17.html#links</span></a></p><span style="font-size:85%;">Tom's views 1-week on<br /></span><p><a href="http://www.tomhume.org/2007/07/cocoon-1-week-o.html"><span style="font-size:85%;">http://www.tomhume.org/2007/07/cocoon-1-week-o.html</span></a> </p><p> </p><p><span style="font-size:85%;">This phone was launched with key influential bloggers before any advertising hit. It's early days, but very interesting to see a company such as O2 engage, and really listen, to grassroot voices.<br /></span><br /><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/wraWM2ybtaY"><param name="wmode" value="transparent"><br /><embed src="http://www.youtube.com/v/wraWM2ybtaY" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></p>Anonymoushttp://www.blogger.com/profile/15309915538211076304noreply@blogger.com0tag:blogger.com,1999:blog-8387152769090909443.post-86528789548505729002007-08-06T14:39:00.000-07:002007-08-06T16:11:38.966-07:00*** FACEBOOK SPECIAL ***<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://bigmarketing.files.wordpress.com/2007/05/logo_facebook.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 200px;" src="http://bigmarketing.files.wordpress.com/2007/05/logo_facebook.jpg" alt="" border="0" /></a><br /><span style="color: rgb(51, 204, 0);font-size:180%;" ><span style="font-weight: bold;">FACEBOOK SPECIAL <span style="font-size:78%;">(part 1)</span></span></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_yGYYI3pub1c/RrenUYjs2fI/AAAAAAAAABs/xz_VAfr5OOM/s1600-h/zukerberg.jpg"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 196px; height: 119px;" src="http://3.bp.blogspot.com/_yGYYI3pub1c/RrenUYjs2fI/AAAAAAAAABs/xz_VAfr5OOM/s200/zukerberg.jpg" alt="" id="BLOGGER_PHOTO_ID_5095725472024418802" border="0" /></a><br /><span style="font-size:85%;">- how could i resist... <br /><br />When Facebook opened up its platform to independent developers in May, it</span><span style="font-size:85%;"> became a hotbed for hungry startups eying the network's rapidly expanding base of 31 million members.<br /><br />Instead of being a mere social network, Facebook's aim is to create a social operating system where e-commerce can thrive. <br /><br /></span><div style="text-align: center;"><span style="font-size:85%;">How has it's success been driven so far? Can something be too popular?</span><br /></div><span style="font-size:85%;"><br /><span style="color: rgb(51, 204, 0);font-size:100%;" ><span style="font-weight: bold;">Success:</span></span><br /><span style="font-weight: bold;">There was a huge market: </span>Until the start of Facebook’s peak, social networking sites had largely been targeted and adopted by an older demographic. Friendster.com was largely popular with the twenty-something’s, not students. What’s more, in 2004, Friendster was on its downturn from the market, and Myspace was not the phenomenon it was today. There was a whole enormous youth market segment that hadn't had that experience, and Facebook captured it.<br />The Experience was designed for college students, by college students: The site was designed by members of the demographic it served. The youth perspective informs every facet of the site; had Zuckerberg been answering to a 30 year old manager, or a 45 year old CEO, the site would have been different.<br /><br /><span style="font-weight: bold;">Privacy: </span>Beyond the market segment and the experiential aspects of the site, the fact Facebook walled networks was its most critical component. That the students could create their profiles for their audience (other students on their campus), and for their audience only created trust in the site. It also created behaviour that made the site viral - students were incentivized to create profiles for each other, rather than for the world at large. As Zuckerberg notes in a New Yorker article, the privacy is largely false - but for most students, the privacy is good enough.<br /><br /><span style="font-weight: bold;">Socio-economic motives:</span> People commonly cite the fact that Facebook was started at Harvard as a factor in its success - that these ivy league students proved tastemakers for the rest of the country/world. Sure, this may have been a slight motive very early on in the rollout process, but I do not believe it is a critical factor. However, there are critical socio-economic factors tied into Facebook. First, the class of student who used Facebook was, and to a large extent still is, a unique subset of the youth market. That is to say, initially they were the privileged class of youths who could attend a four-year college. Facebook represented a place where they and their like friends could be found. Facebook allowed these like clusters to be transplanted virtually, into a members-only place. Compared to a Myspace or Friendster, where you're forced into the pile with everyone else, this made the initial adoption of a ‘social networking site’ much easier for members of this socio-economic class. As Facebook expanded, taking on colleges further down in US News rankings, it was a class effect that elevated the perceived status of membership, one that continues today.<br /><br /><span style="font-size:100%;"><br /><span style="font-weight: bold; color: rgb(51, 204, 0);">Features and the Experience:</span></span><span style="color: rgb(51, 204, 0);"> </span><br />There are a number of features Facebook incorporated that made the service sticky. Here are the most important<br /><br /><span style="font-weight: bold;">Feature: Organization by Classes.</span> The Facebook allowed people to list their class schedules online, making them browsable. That is, if you're in English 101, Section 9, you can browse all the other profiles of students in English 101, Section 9, as you sit in English 101, Section 9. Think about how powerful this is. The kid sitting next to you who you never talk to? You know his favourite bands, his interests; you've browsed his friends and realized you actually have friends in common. This was an incredibly important part of Facebook's early success.<br /><br /><span style="font-weight: bold;">Feature: The Poke, or low-involvement communication.</span> In Facebook, you can poke people. It means nothing and everything. There's no documentation for the feature, but the students got it. The poke is a way to simply place yourself on someone else’s radar, and it quickly became culturally appropriate to poke. The poke is the precursor to full communication; for students trying to figure out who its OK to talk to and not, the poke is a low-involvement way to test these waters. Low-involvement communication is a key factor of Facebook, and it really made sense in a situation where communication barriers were still being figured out.<br /><br /><span style="font-weight: bold;">Feature: Groups.</span> Groups are a way to say everything or nothing about yourself. They're a fun way to come together to represent part of your identity. Mostly, though, they just gave students another fun things to browse endlessly - and you were rewarded for your wit (most group names are in-jokes).<br /><br /><span style="font-weight: bold;">Experience: Directory Services.</span> Facebook is a directory. As it turns out, students need that directory to figure out how to contact each other. The directory provided by their school? Not so good. A directory like Facebook? Invaluable.<br /><br /><span style="font-weight: bold;">Experience: Simplicity.</span> Facebook is a simple website. It uses common design features, uses text links for feature navigation, and the site is largely unobtrusive. It could be picked up quickly - there aren't overly complicated functions, and Facebook doesn't try to design above anyone's head.<br /><br /><span style="font-weight: bold;">Experience: Speed.</span> Those of us who loathe browsing MySpace on Firefox know how important speed is. Facebook has always been lightning fast - and that has helped their brand immensely. Lets face it, when we browse a social network we want to move around frequently and rapidly. We're stumbling, not following an explicit path. Fast response enables this fun stumbling process, and the fact that Facebook has stayed consistently fast has left a very positive impression in users minds.<br /><span style="font-weight: bold;"><br /><br /><span style="color: rgb(51, 204, 0);font-size:100%;" >Applications:</span></span><br />As Applications Blossom, Facebook Is Open for Business...The most popular application at present is the 'top friends' app.<br /><object height="220" width="350"><param name="quality" value="high"><param name="bgcolor" value="#ffffff"><embed src="http://appaholic.com/charts.swf?library_path=http%3A%2F%2Fappaholic.com%2Fcharts_library&stage_width=350&stage_height=220&php_source=http%3A%2F%2Fappaholic.com%2Fxml.php%3Fdisplay%3D2425101550%26f%3DNumUsers%26range%3D&license=J1XPVENC9UOL.NS5T4Q79KLYCK07EK" quality="high" bgcolor="#ffffff" type="application/x-shockwave-flash" height="220" width="350"></embed></object></span><div style="text-align: center;"><br /></div><span style="font-size:85%;"><span style="font-weight: bold;">But why? And what does this give the user?</span><br />There are many different arguements... many see huge potential in this open platform, others argue it detracts from the simplicity of the site?<br /><br /><br /><span style="font-weight: bold; color: rgb(51, 204, 0);">Future for social networking? </span><br /></span><div style="text-align: right;"><div style="text-align: left;">.........<br /></div><span style="font-size:85%;">...your guess is as good as mine</span><br /><br />Keep up-to-date with all the news at: <a href="http://www.allfacebook.com/">www.allfacebook.com</a><br /><br /></div>Anonymoushttp://www.blogger.com/profile/15309915538211076304noreply@blogger.com0tag:blogger.com,1999:blog-8387152769090909443.post-91512943960436898982007-08-06T07:56:00.000-07:002007-08-06T08:49:24.406-07:00Digital Corner<div align="justify"><strong>NEWS</strong></div><strong></strong><div align="justify"><br /></div><div align="justify"><strong>Google Phone?</strong> The writing is on the wall and now people who have been briefed on Google’s phone project have revealed that Google has invested hundreds of millions of dollars into it. And yes, it has developed prototype handsets, is currently in talks with operators such as T-Mobile USA and Verizon Wireless, and has talked through technical specifications with phone manufacturers. Consumers can expect a variety of Google phones from multiple manufacturers based on its specs and better yet you may not even have to change carriers because it’s more than likely multiple operators will offer them.</div><div align="justify"><br /></div><div align="justify"><strong>Burgerking gets 'posh':</strong> Burger King is launching its ‘Smokey Blue Angus’ burger in the UK with a marketing campaign which positions the product as the 'poshest' burger on the high street. The four-week campaign, which breaks tonight, was created by US advertising agency Crispin Porter & Bogusky and has two TV spots as its centrepiece. The tongue-in-cheek spots, entitled "too posh", aim to show that the fast food chain is making "posh" burgers available to everyone. The Smokey Blue, which consists of Aberdeen Angus beef topped with a blue cheese flavoured mayonnaise, Applewood smoked bacon and tangy steakhouse sauce, is a gourmet follow-up to The Angus, which launched in November last year. In one of the spots a Burger King employee quizzes a smartly dressed customer, to check she is not too posh, before allowing her to buy a Smokey Blue Angus burger. He asks her questions such as, "Do you have any friends called Rupert?" and "Do you make involuntary noises when you laugh?"<br />The campaign also includes a website, which allows users to be transformed into their posh alter-ego by uploading a photo. <a href="http://www.myposhtwin.com/index.html">You can view the website here</a>.</div><p><br /></p><div align="center"><strong>*****Check tomorrow morning for the facebook special!*****</strong><br /></div><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><p><strong></p><br /><p><br /></p></strong>Anonymoushttp://www.blogger.com/profile/15309915538211076304noreply@blogger.com0tag:blogger.com,1999:blog-8387152769090909443.post-10324036549829763592007-07-30T02:33:00.000-07:002007-07-30T03:55:03.542-07:00Digital Corner<a href="http://www.blogger.com/www.facebook.com"><span style="font-size:85%;color:#33cc00;"><strong>Facebook</strong></span></a><span style="font-size:85%;"><strong><span style="color:#33cc00;"> quarrel to be thrown out of court:</span></strong> The judge has delayed a ruling and has given a group of former Harvard students two weeks to produce evidence that Zuckerberg stole their ideas to create his site. The three-year-old legal battle revolves around accusations, strongly denied by Facebook, that Zuckerberg stole ideas when he was hired by the Harvard students to write code for a site called Harvard Connection. The judge said in court yesterday the former Harvard students may be using the lawsuit as a tactic to extract a settlement from Facebook, and pressed their lawyer to produce evidence of a commercial arrangement with Zuckerberg, “Dorm room chitchat does not make a contract, so I want to see it.”<br />The courtroom battle comes amid mounting speculation that Facebook is heading for an initial public offering. The speculation was fuelled by Facebook's appointment of Gideon Yu, the former YouTube chief financial officer, as its chief financial officer. Yu became CFO of video-sharing site YouTube shortly before it was acquired by Google last year for $1.65bn.</span><br /><br /><br /><a href="http://www.blogger.com/www.dell.com" target="_blank"><span style="font-size:85%;color:#33cc00;"><strong>Dell</strong></span></a><span style="font-size:85%;color:#33cc00;"><strong> promotes </strong></span><a href="http://www.engadget.com/2007/05/18/dell-ends-rumors-launching-latitude-tablet-in-2007/" target="_blank"><span style="font-size:85%;color:#33cc00;"><strong>Latitude XT</strong></span></a><span style="font-size:85%;"><strong><span style="color:#33cc00;"> tablet by sawing another in half:</span></strong> Dell has certainly brought its a-game to the table in promoting its Latitude XT, in what may be described as an already saturated market. This consumer obviously felt it more appropriate to take an electrical saw to his tablet. (</span><a href="http://www.youtube.com/watch?v=J92EhE2DIdo" target="_blank"><span style="font-size:85%;">See the ad here!</span></a><span style="font-size:85%;">) The Latitude XT is expected by the end of the year, its main feature will include a revolving touch-sensitive screen. </span><span style="font-size:85%;"><br /><br /><br /></span><span style="font-size:85%;"></span><span style="font-size:85%;"><p align="center"><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/j8tP2Pf9Bdg"><param name="wmode" value="transparent"><br /><br /><br /><br /><br /><br /><embed src="http://www.youtube.com/v/j8tP2Pf9Bdg" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></span></p><br /><br /><br /><a href="http://www.lloydstsb.co.uk/" target="_blank"><span style="font-size:85%;color:#33cc00;"><strong>Lloyds TSB</strong></span></a><span style="font-size:85%;"><strong><span style="color:#33cc00;"> has launched a website, called “Help I'm Flooded”:</span></strong> to provide information for people who have been affected by the floods that have been sweeping parts of the UK. The site, <a href="http://www.helpimflooded.co.uk/" target="_blank">http://www.helpimflooded.co.uk/</a>, was built by search conversion agency Tamar in just 72 hours, to help and support both Lloyds TSB and non-Lloyds TSB customers. Simon Roberts, eBusiness implementation manager at Lloyds TSB Insurance, said: “During this difficult time, we wanted to try and help the general public as quickly as possible. We are extremely pleased with the outcome and have had some great feedback from our customers. We will be continually updating the website to provide as much information as possible over the coming weeks.” </span><br /><br /><br /><p><span style="font-size:85%;"><strong><span style="color:#33cc00;">Telegraph posts 50 must-watch web clips: here is the top 3, for the full list</span> </strong></span><a href="http://www.telegraph.co.uk/arts/main.jhtml;jsessionid=MSHDWAQ50IYWFQFIQMGSFGGAVCBQWIV0?xml=/arts/exclusions/webtv/nosplit/top50web.xml" target="_blank"><span style="font-size:85%;"><strong>click here</strong></span></a> </p><ol><li><span style="font-size:85%;">Dramatic chipmunk <a href="http://4.bp.blogspot.com/_yGYYI3pub1c/Rq28iIjs2aI/AAAAAAAAABc/Pn0F3_J18ek/s1600-h/1.gif" target="_blank"><img id="BLOGGER_PHOTO_ID_5092934048224696738" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 51px; CURSOR: hand; HEIGHT: 56px" height="87" alt="" src="http://4.bp.blogspot.com/_yGYYI3pub1c/Rq28iIjs2aI/AAAAAAAAABc/Pn0F3_J18ek/s200/1.gif" width="82" border="0" /></a><br />The most menacing five seconds in rodent history.<br /></span><a lang="en.uk" href="http://uk.youtube.com/watch?v=hN2LzLEpO3I" target="external"><span style="font-size:85%;">Watch this clip</span></a></li><li><span style="font-size:85%;">Hitler's Sheffield United<br />Not even the master race could have succeeded at Bramall Lane. (Warning: contains strong language.)<br /></span><a lang="en.uk" href="http://www.youtube.com/watch?v=jg5HsG7AN1Y" target="external"><span style="font-size:85%;">Watch this clip</span></a></li><li><div align="left"><span style="font-size:85%;">Welcome to iRack<br />Watch 'Steve Jobs' launch Apple's least stable product.<br /></span><a lang="en.uk" href="http://www.youtube.com/watch?v=-YnKVRb_LDM" target="external"><span style="font-size:85%;">Watch this clip</span></a><br /></div></li></ol><p><span style="font-size:85%;"><span style="color:#33cc00;"><strong>BBC iPlayer has now launched - giving real TV on your PC:</strong></span> </span></p><a href="http://3.bp.blogspot.com/_yGYYI3pub1c/Rq26Z4js2ZI/AAAAAAAAABU/xqTjFiI8WLY/s1600-h/BBC+iPlayer.gif" target="_blank"><span style="font-size:85%;"><img id="BLOGGER_PHOTO_ID_5092931707467520402" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; CURSOR: hand" alt="" src="http://3.bp.blogspot.com/_yGYYI3pub1c/Rq26Z4js2ZI/AAAAAAAAABU/xqTjFiI8WLY/s200/BBC+iPlayer.gif" border="0" /></span></a><span style="font-size:85%;">At launch, once viewers have accessed BBC iPlayer at </span><a href="http://bbc.co.uk/iplayer" target="_blank"><span style="font-size:85%;">bbc.co.uk/iplayer</span></a><span style="font-size:85%;"> and have downloaded a programme, they will have up to 30 days in which to watch it. Once watched, the programme file clears itself up by deleting itself. BBC iPlayer is far more than a standalone application. Later this year, it will become widely accessible across bbc.co.uk, as well as via links from YouTube and a number of other potential distribution partners (subject to the BBC Trust's new syndication policy and management's guidelines). Users will be able to watch promotional clips of programmes, and link back to BBC iPlayer on bbc.co.uk, enabling them to download the full programme. The BBC is in discussion with a wide range of potential distribution partners, including MSN, telegraph.co.uk, AOL, Tiscali, Yahoo!, MySpace, Blinkx and Bebo.<br /></span><br /><br /><br /><br /><p><span style="font-size:85%;"></span></p><div align="left"><span style="font-size:85%;"><strong><span style="color:#33cc00;">Nintendo tapped into a rich and, until then, unknown market when it launched its Wii games console late last year – the non-sedentary gamer:</span></strong> The revolutionary idea of getting gamers out of their chairs and moving struck a chord with key demographics, not least of all women. The secret lay in Nintendo's revolutionary motion sensor controller that allows your whole body to interact with the on-screen action. Suddenly, video games didn't mean being stuck in a darkened room for hours with only your online buddies for company. Gaming could also mean getting the blood pumping and - with a second controller - alongside real live buddies in the same room. The proof of its success lies in the sales: figures released this month show the Wii has outsold rival PlayStation 3 almost fivefold in the quarter to June with Sony claiming 710,000 PS3 sales worldwide, while Nintendo reported Wii sales of 3.43 million. The technology has been so effective, <a href="http://www.nzherald.co.nz/section/story.cfm?c_id=5&objectid=10453698" target="_blank">gyms</a> have started incorporating the Wii and its Sports games suite into their fitness regimes. And now Nintendo has gone one better with the Wii Fit. Introduced at the E3 annual computer and video games industry trade show held this month in California, the Wii Fit features a wireless, pressure-sensitive foot pad, dubbed the Wii Balance Board. It allows you to control on-screen action - heading a soccer ball, for example - simply by shifting your weight on the board. Nintendo said that the Wii Fit will come with more than 40 activities, including aerobics, yoga, muscle stretches and games, many of which will focus on providing a ‘core’ workout that emphasises slower, controlled motions. The board, which is powered by four AA batteries, is due to be launched next year.<br /></span><br /></div><div align="right">sc<span style="font-size:85%;"></div></span>Anonymoushttp://www.blogger.com/profile/15309915538211076304noreply@blogger.com0tag:blogger.com,1999:blog-8387152769090909443.post-18010642717780872007-07-18T03:11:00.000-07:002007-07-30T05:41:03.120-07:00Digital Corner<span style="color:#000000;"><span style="font-size:85%;"><strong>NEWS</strong> </span></span><ul><li><span style="color:#000000;"><span style="font-size:85%;"><strong>Google has begun tests to embed AdSense ads:</strong> which allow publishers to place ads on their sites - on mobile web pages for the first time: Google contacted publishers last week with a request for them to join a beta test. In return for embedding targeted ads from Google, they will receive a portion of any revenue generated when a visitor clicks on an ad link. The email from Google to publishers stated: “As part of our efforts to develop new and improved AdSense products for our partners, we will begin a limited beta test for AdSense for mobile. AdSense for mobile allows publishers to monetise their mobile websites through the placement of targeted text ads. Publishers can take advantage of the fast-growing mobile advertising market and benefit from our targeting technology.” </span></span></li></ul><p><span style="font-size:85%;"></span></p><ul><li><span style="font-size:85%;"><span style="color:#000000;"><strong>Oxford staff uses Facebook to check up on students:</strong> Staff at the University are accessing student profiles on social network Facebook to note any troublesome behavior. The university is using the site to search for any indiscriminating photographs of students who they say have broken rules on post-examination celebrations, and then handing out fines. A spokesman for the university said: “Despite the advice given out before exams, there have been a lot more complaints made and there seems to have been a very high volume of incidents. The proctors wish to take the steps available to them to identify and discipline the culprits. Facebook forms part of the evidence that the proctors might use.”</span> </span></li></ul><p><span style="font-size:85%;"></span></p><ul><li><span style="font-size:85%;"><span style="color:#000000;"><strong>Time magazines - 50 best websites 2007:</strong> From Photonhead.com to Cellswapper and FunnyorDie.com to Lastfm, Time magazine lists our favourite sites of the year</span> (</span><a href="http://www.time.com/time/specials/2007/article/0,28804,1633488_1633458,00.html" target="_blank"><span style="font-size:85%;">*</span></a><span style="font-size:85%;">). </span><a href="http://www.time.com/time/specials/2007/article/0,28804,1633488_1639316,00.html" target="_blank"><span style="font-size:85%;">full list here</span></a></li></ul><p><span style="font-size:85%;"></span></p><ul><li><span style="color:#000000;"><span style="font-size:85%;"><strong>Yahoo! has seen its profits fall year-on-year over the second quarter of 2007:</strong> In the same period the internet giant saw its CEO replaced amid pressures to generate more efficient revenue streams. For the three months to 30 June, profits were $161m (£86.6m), down from $164m (£88.21) the year before, although the company saw revenues grow by 8% to £1.7bn. (</span><a href="http://www.e-consultancy.com/news-blog/363827/yahoo-revenue-increases-but-profit-falls.html"><span style="font-size:85%;">full article</span></a><span style="font-size:85%;">)</span></span></li></ul><p><span style="font-size:85%;"></span></p><p><span style="font-size:85%;"></span></p><p><span style="font-size:85%;"></span></p><p><span style="font-size:85%;"><strong><span style="color:#000000;">Blogging and Market Research</span></strong> </span></p><ul><li><a href="http://www.netimperative.com/2007/06/18/Great_White_Listing_Lie_1/" target="_blank"><span style="font-size:85%;">“The Dark Art of Email Deliverability”</span></a><span style="font-size:85%;"> (</span><a href="http://www.netimperative.com/2007/07/02/White_Listing_Lie_2" target="_blank"><span style="font-size:85%;">part 2</span></a><span style="font-size:85%;">) </span></li><li><a href="http://www.researchandmarkets.com/reports/c62914" target="_blank"><span style="font-size:85%;">“Advertising Changes”</span></a><span style="font-size:85%;"> </span></li><li><a href="http://www.techconsumer.com/2007/07/16/the-next-big-thing-why-web-20-isnt-enough/" target="_blank"><span style="font-size:85%;">“The Next Big Thing: Why Web 2.0 Isn’t Enough”</span></a></li><li><a href="http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=64020" target="_blank"><span style="font-size:85%;">“Targeting – to what end?”</span></a></li><li><a href="http://techdigest.tv/2007/07/the_ten_tech_tr.html#more" target="_blank"><span style="font-size:85%;">“The Ten Tech Trends that will define 2007”</span></a></li></ul><p><span style="font-size:85%;"></span></p><p><span style="font-size:85%;"></span></p><p><strong><span style="font-size:85%;color:#000000;">Viral Marketing Special</span></strong></p><span style="font-size:85%;"><span style="color:#000000;">Greenpeace Viral Campaign</span><br /><embed src="http://www.youtube.com/v/Lz3n4th97Zk" width="425" height="350" type="application/x-shockwave-flash" wmode="transparent"></embed> </span><br /><span style="font-size:85%;"><span style="color:#000000;">Happy Feat Viral: 18,027,838 views<br /></span><embed src="http://www.youtube.com/v/KCep9zmBQYM" width="425" height="350" type="application/x-shockwave-flash" wmode="transparent"></embed></span><br /><span style="font-size:85%;">Honda ASIMO</span><br /><embed src="http://www.youtube.com/v/kFgXEkzMq7A" width="425" height="350" type="application/x-shockwave-flash" wmode="transparent"></embed><br /><br /><strong><span style="font-size:85%;color:#000000;">Influential Viral Games:</span></strong><br /><ul><li><a href="http://www.schoolfoodtrust.org.uk/game.asp" target="_blank"><span style="font-size:85%;">'Snack Dash'</span></a><span style="font-size:85%;"> (School Food Trust)</span></li><li><a href="http://www.ace-driver.com/" target="_blank"><span style="font-size:85%;">'Ace Driver'</span></a><span style="font-size:85%;"> (computerquoteinsurance.com)</span></li><li><a href="http://www.templeofzoom.co.uk/" target="_blank"><span style="font-size:85%;">'Temple of Zoom'</span></a><span style="font-size:85%;"> (Panasonic Lumix)</span></li></ul>Anonymoushttp://www.blogger.com/profile/15309915538211076304noreply@blogger.com0tag:blogger.com,1999:blog-8387152769090909443.post-65347555961777743112007-07-13T12:00:00.000-07:002007-07-30T05:41:03.121-07:00Digital Corner<p><span style="color:#000000;"><span style="font-size:85%;"><span style="font-family:arial;"><strong>News</strong></span> </span></span><br /></p><ul><li><div align="justify"><span style="font-family:arial;"><span style="font-size:85%;"><strong><span style="color:#000000;">Sony Ericsson has launched an interactive outdoor campaign to promote a T-mobile music download service on its W880i Walkman Phone:</span></strong> Specially designed displays by JCDecaux, which involve LCD touch screens, allow the public to choose music, video and product information. The five interactive displays will be located at bus shelters in urban locations UK wide, including two in central London</span></span></div></li><br /><li><div align="justify"><span style="font-family:arial;"><span style="font-size:85%;"><strong><span style="color:#000000;">Fifth of ad spend will be online by 2012:</span></strong> Spending on internet advertising in Europe will more than double over the next five years and represent almost a fifth of total media budgets by 2012, according to forecasts from American research group </span><a href="http://www.forrester.com/rb/"><span style="font-size:85%;">Forrester</span></a></span></div></li><br /><li><div align="justify"><span style="font-family:arial;"><span style="font-size:85%;"><strong><span style="color:#000000;">Search giant Google is being sued by the Australian competition regulator over claims that the paid-for text ads it displays alongside search results are misleading consumers:</span></strong> Google itself is facing what could be a landmark legal case for all websites that use text advertising. The ACCC has accused Google of "misleading and deceptive conduct", claiming the way its pages are designed fail to make a clear distinction between sponsored links and genuine search links</span></span></div></li><br /><li><div align="justify"><span style="font-family:arial;"><span style="font-size:85%;"><strong><span style="color:#000000;">Microsoft has clinched the top spot for the second year running in a survey of the UK's most powerful brands, but the company failed to make the top 10 in a separate survey of media and marketing experts:</span></strong> Brand monitoring group Superbrands surveyed 3,000 consumers for its annual rankings, which put Microsoft at number one, followed by Coca-Cola, Google, the BBC, BP, British Airways, Lego, Guinness, Mercedes-Benz and Cadbury. Brands which fell out of the top 10 this year included Porsche, Marks & Spencer, Heinz and Duracell</span></span></div></li><br /><li><div align="justify"><span style="font-family:arial;"><span style="font-size:85%;"><strong><span style="color:#000000;">Yahoo launches Smart Ads to further tailor display ads to audiences:</span></strong> an advertising platform that allows marketers to deliver tailored display ads to their audiences. In tests conducted on Yahoo FareChase, SmartAds generally resulted in click-through rates that were two to three times higher than static, non-customized display ads using the same targeting and placement. SmartAds combines Yahoo’s consumer insights and rich media capabilities with new ad serving technology that converts marketers’ creative campaign elements and targeted offerings into customized and relevant display ads</span></div></li></ul><br /><p><strong><span style="color:#000000;"><span style="font-size:85%;"><span style="font-family:arial;">Advertising Interpretation</span> </span></span></strong><span style="color:#000000;"><br /></p><p align="center"><span style="font-size:85%;">Your signature is more powerful than you think!<br /></span></span><strong><br /><span style="font-size:85%;"><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/Gw_a4iutD1Q"><param name="wmode" value="transparent"><br /><embed src="http://www.youtube.com/v/Gw_a4iutD1Q" type="application/x-shockwave-flash" wmode="transparent" width="425" height="350"></embed></object></span></strong></p><br /><p align="center"><span style="font-size:85%;">Cannes Cyber Lions:</span></p><br /><p align="center"><span style="font-family:arial;"></span><span style="font-size:85%;">QuickSilver viral (Silver)<br /></span><strong><br /><span style="font-size:85%;"><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/JR_naKxLEPc"><param name="wmode" value="transparent"><br /><embed src="http://www.youtube.com/v/JR_naKxLEPc" type="application/x-shockwave-flash" wmode="transparent" width="425" height="320"></embed></object></span></strong></p><br /><p align="right"><span style="font-size:85%;">Saatchi & Saatchi</span></p><br /><p align="center"><span style="font-size:85%;">Dove: Winner and Parody</span></p><p align="center"><strong><span style="font-size:85%;"><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/iYhCn0jf46U"><param name="wmode" value="transparent"><br /><embed src="http://www.youtube.com/v/iYhCn0jf46U" type="application/x-shockwave-flash" wmode="transparent" width="425" height="320"></embed><embed src="http://www.youtube.com/v/7-kSZsvBY-A" type="application/x-shockwave-flash" wmode="transparent" width="425" height="320"></embed></object></span></strong></p><p align="center"><strong><span style="font-size:85%;"></span></strong></p><p align="left"><strong><span style="font-size:85%;color:#000000;">Blogs</span></strong></p><ul><li><div align="left"><a href="http://blog.wired.com/monkeybites/2007/07/the-linux-power.html"><span style="color:#3333ff;">The Linux-Powered 'iPhone Killer' Arrives</span></a></div></span></li><li><a href="http://techdigest.tv/2007/07/2007_tech_trend_6.html"><span style="color:#3333ff;">Lifecasting</span></a></li><li><a href="http://blogs.guardian.co.uk/organgrinder/2007/07/had_enough_of_usergenerated_co.html"><span style="color:#3333ff;">Had enough of user-generated content?</span></a></li><li><a href="http://www.theregister.com/2007/07/09/apple_neuters_iphone/"><span style="color:#3333ff;">Apple emasculates the iPhone</span></a></li></ul><span style="font-family:arial;"><p align="left"><strong><span style="font-size:85%;color:#000000;"></span></strong></p><p align="left"><strong><span style="font-size:85%;color:#000000;">Progress?</span></strong></p><ul><li><div align="justify"><span style="font-size:85%;">Great feature in this week’s </span><a href="http://marketingweek.co.uk/"><span style="font-size:85%;">MarketingWeek</span></a></span><span style="font-family:arial;font-size:85%;"> regarding how digital marketing agencies are beginning to take an increasing share of the marketing budget. It goes on to describe how such digital agencies will become more prominent to a point where the traditional (and very large) marketing agencies will soon become “under serious threat” and “are in a crisis together” and gives a recent eBay pitch won by a digital-focused agency as an example:</span><span style="font-family:arial;font-size:85%;"><br /></span><span style="font-family:arial;"><span style="font-size:85%;">“The continuing battle for supremacy between established advertising agencies and the new breed of digital upstarts rose to the surface last week when online auction site eBay appointed self-professed “integrated agency” Albion to handle its advertising highlights. In this case, eBay rejected the overtures of shops famed for their television ads such as Mother and WCRS in favour of an agency that promises to use the internet as lead medium.”<br />There is an argument for and against from commenter’s: some say that digital specialists, although with the technical know-how, don’t have the creative skills of the larger agencies. The last paragraph ends in quite a controversial one:<br /><span style="color:#3333ff;">“…the online threat and the recruitment crisis facing multinationals is rewriting the rules of the advertising industry. In ten years’ time, the business models of the UK’s top shops are likely to be radically different from today. Many agencies will not survive in their present form.”</span></span></div></li></ul><p align="right"><span style="font-size:78%;">Thanks to Anna Sims for the blog section this week!<br /></span></p></span>Anonymoushttp://www.blogger.com/profile/15309915538211076304noreply@blogger.com0tag:blogger.com,1999:blog-8387152769090909443.post-14419845078171327902007-07-01T04:09:00.000-07:002007-07-30T05:41:03.121-07:00Digital Corner<div style="text-align: center;font-family:georgia;"><span style="font-size:85%;"><br /></span></div><span style=";font-family:georgia;font-size:85%;" ><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.vccpdigital.co.uk/images/logotop.gif"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 159px; height: 62px;" src="http://www.vccpdigital.co.uk/images/logotop.gif" alt="" border="0" /></a></span><br /><br /><div style="text-align: left;font-family:georgia;"><br /><br /><span style="color: rgb(0, 0, 0);font-family:georgia;font-size:130%;" ></span><br /><span style="color: rgb(0, 0, 0); font-weight: bold;font-size:85%;" ><span style="font-family:georgia;">News!</span></span><span style="font-size:85%;"><br /></span><ul><li><span style="font-size:85%;"><span style="font-family:georgia;"><span style="font-weight: bold; color: rgb(0, 0, 0);">Tesco makes move on property market:</span><span style="color: rgb(0, 0, 0);"> Tesco is taking on estate agents with the launch of an online service for people selling their home privately, allowing them to list their house for a flat fee of £199. The service includes the supply of a "for sale" board and the ability to upload a description of the property, arrange viewings and to vet buyers via the site, </span><a href="http://www.tescopropertymarket.com/">Tescopropertymarket.com</a></span></span></li></ul><span style="font-size:85%;"><span style="font-family:georgia;"></span></span><ul style="color: rgb(0, 0, 0);"><li><span style="font-size:85%;"><span style="font-weight: bold;">Vodafone favourite to win Apple iPhone European rights</span>: The £88bn mobile phone company faces competition from rivals such as Orange and T-Mobile, however Vodafone's chief exec, is known to have a good relationship with Steve Jobs, the Apple chief executive and the pair have held private talks about a deal. MySpace suffered its first monthly drop in traffic in almost a year, as Facebook gained ground on its News Corp-owned social networking rival in May: The number of unique UK visitors to MySpace declined by 300,000 to 6.5m in May against the previous month, while Facebook gained 527,000 visitors over the same period, according to Nielsen//NetRatings</span></li></ul> <ul style="font-family:georgia;"><li style="color: rgb(0, 0, 0);"><span style="font-size:85%;"><span lang="EN"><span style="font-weight: bold;">THE ALL NEW iPHONE!: </span>As the iPhone finally surfaces after great debate and endless discussion, how do consumers feel? Personally, I like the BBC's conclusion:</span></span></li><ul style="color: rgb(0, 0, 0);"><li> <p class="MsoNormal"><span style="color: rgb(0, 0, 0);font-size:85%;" >Overall: Disappointing there’s no video camera or advanced functions like sat nav, but for ease of use, it’s way ahead of anything else</span><span style="font-size:85%;"><span lang="EN-GB"><span style="color: rgb(0, 0, 0);">.</span><o:p></o:p></span></span></p> </li></ul><ul><li><p class="MsoNormal" style="line-height: normal;"><span style="font-size:85%;"><span style="color: rgb(0, 0, 0);">Patent application reveals smaller Apple iPhone (</span><a href="http://www.tech.co.uk/computing/mac/news/apple-iphone-jobs-spills-more-secrets?articleid=1431998781" target="_blank">source</a>)</span></p></li><li> <p class="MsoNormal" style="line-height: normal;"><span style="font-size:85%;"><span style="color: rgb(0, 0, 0);">iPhone can handle Google Video as well (</span><a href="http://www.engadget.com/2007/07/02/iphone-can-handle-google-video-as-well/" target="_blank">source</a>)<br /></span></p></li></ul></ul><ul style="font-family:georgia;"><li> <p><span style="font-size:85%;"><span><object height="280" width="340"><param name="movie" value="http://www.youtube.com/v/iSrfs4rNpSU"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/iSrfs4rNpSU" type="application/x-shockwave-flash" wmode="transparent" height="280" width="340"></embed></object></span></span></p><div style="text-align: center;"><span style="font-size:85%;"><br /></span></div></li><li><p style="text-align: left;"><span style="color: rgb(0, 0, 0);font-size:85%;" ><span style="font-weight: bold;"></span></span><span style="font-size:85%;"><span style="font-weight: bold;">Clear Channel Outdoor UK’s innovative Create division has partnered with Esprit Digital to develop digital advertising panels at bus shelters across the UK</span>: The pioneering displays will feature a two-month Bacardi digital campaign at locations around the UK The ‘High Bright’ screens, made by Esprit Digital - the brains behind London Underground’s digital escalator panels - incorporate Esprit’s ImageFlow™ technology, which allows advertisers to display an image clarity never seen before in this environment. (<a href="http://www.clearchannel.co.uk/content.aspx?ID=265&ParentID=4&MicrositeID=0&Page=1" target="_blank">view this amazing campaign</a>)</span><span style="font-size:85%;"><span style="font-size:10;"><span style=";font-family:georgia;font-size:85%;" ></span><o:p></o:p></span></span></p> </li></ul><span style=";font-family:georgia;font-size:85%;" ><span style="font-weight: bold;"><span style="color: rgb(0, 0, 0);">Blogging</span><br /></span></span><ul style="font-family:georgia;"><li> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-GB" style="color:black;">"<a href="http://blog.wired.com/27bstroke6/2007/06/facebook-privat.html" target="_blank">Facebook Private Profiles Not As Private As You Think They Are</a>"</span></span></p></li><li> <p class="MsoNormal"><span style="font-size:85%;"><span lang="EN-GB">"<a href="http://techdigest.tv/2007/06/300_for_an_ipho.html#more" target="_blank">£300 for an iPhone or a Nokia N99 for nowt? Tough call</a>"</span></span></p></li></ul><span style="font-weight: bold; color: rgb(0, 0, 0);font-family:georgia;font-size:85%;" >PROGRESS!!<br /></span><ul style="color: rgb(0, 0, 0);font-family:georgia;"><li><span style="font-size:85%;">''Embrace new marketing methods or die'</span></li><li><span style="font-size:85%;">Digital media may be seen as obvious answer; however as statistics are still unreliable about exactly who is on a site, it makes it harder to reach target audiences. <span style=""> </span>People are happy to ignore intrusive online ads, or will use the time shifting functions to fast forward through commercial breaks on TV and it makes the job a whole lot harder. <span style=""> </span>Brian Featherstone, chairman and chief executive of OgilvyOne, warned that agencies and customers must change their attitudes to advertising, or they will stop reaching their target audiences. <o:p></o:p></span></li><li><span style="font-size:85%;">"The consumer has seized control… It's the one monster trend we see across markets."</span></li><li><span style="font-size:85%;">The real skill will be getting companies seeped in traditional advertising methods to realise how the market is changing: that's a problem advertising agencies and their clients are struggling to solve, pushing them to experiment with different media and in different ways; examples are plentiful. <span style=""> </span><span style=""> </span>With digital media, different approaches are being embraced to push branding messages, such as email and online search. The latter is seen as being hugely important in the future, as so many people now use search engines to find products and information online.<span style=""> </span>Exploiting this to push a company, service or product into the top rankings, through methods such as sponsored links, will reap huge benefits in terms of viewers on sites. But search is not all about the engines; it can also be as simple as clever use of popular message boards that people use to seek out products and services. <span style=""></span>Rapid internet growth in the <st1:place>Middle East</st1:place> is fuelling the push for online advertising, but key to brand success is a change in attitude by advertisers in the way a message is put across. With companies turning even to YouTube to push their message (Dove and Sony have both used the site successfully to promote their products), now is an exciting time in the world of media advertising, and a period when creativity and new ideas are being encouraged like never before.</span></li></ul><div style="text-align: right;font-family:georgia;"><span style="font-size:85%;"><span style="color: rgb(153, 153, 153);">SC</span><br /></span></div></div>Anonymoushttp://www.blogger.com/profile/15309915538211076304noreply@blogger.com0tag:blogger.com,1999:blog-8387152769090909443.post-58373870643602576692007-06-20T09:15:00.000-07:002008-05-22T03:51:15.994-07:00Digital Corner<div style="text-align: right;font-family:georgia;"><span style="font-size:100%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.blogger.com/vccpdigital.com"><img style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 157px; height: 61px;" src="http://www.vccpdigital.co.uk/images/logotop.gif" alt="" border="0" /></a><br /></span></div><span style=";font-family:georgia;font-size:100%;" ><br /><span style="font-weight: bold;font-family:verdana;font-size:130%;" >In the News</span><br /></span><ul style="font-family:georgia;"><li><span style="font-size:100%;"><a href="http://weblogs.hitwise.com/heather-hopkins/2007/06/youtube_to_overtake_bbc_in_uk_1.html" target="_blank"><span lang="EN-GB">YouTube, bigger than BBC in </span><st1:country-region><st1:place><span lang="EN-GB">UK</span></st1:place></st1:country-region></a></span></li></ul><ul style="font-family:georgia;"><li style="text-align: left;"><span style="font-size:100%;"><a href="http://www.royalmail.com/" target="_blank">Royal Mail</a> loses <a href="http://amazon.co.uk/" target="_blank">Amazon</a>'s £8m second class mailing account:</span></li><ul><li style="text-align: left;"><span style="font-size:100%;">The loss of the account is a blow to Royal Mail, which has cited higher costs as a direct reason for not being able to modernise operations and retain customers</span></li></ul><ul><li style="text-align: left;"><span style="font-size:100%;">Earlier this month, Royal Mail union members voted for industrial action after rejecting the company's 2.5% pay rise offer</span></li></ul></ul><ul style="font-family:georgia;"><li><span style="font-size:100%;">The percentage of households with digital television rose from 77.3% to 80.5% during the first quarter of 2007 (Ofcom)</span></li><ul><li><span style="font-size:100%;">20.4m UK households now have digital TV equipment connected to their main television</span></li></ul></ul><ul style="font-family:georgia;"><li><span style="font-size:100%;">Murdoch's News Corporation is in talks with <a href="http://www.blogger.com/yahoo.co.uk" target="_blank">Yahoo!</a> over selling <a href="http://www.blogger.com/myspace.com" target="_blank">MySpace</a> for <a href="http://www.brandrepublic.com/Discipline/Digital/News/665542/News-Corp-talks-exchanging-MySpace-25-Yahoo/" target="_blank">£6.2bn</a> for a 25% stake of the digital giant<strong></strong></span></li></ul><span style=";font-family:georgia;font-size:100%;" ><strong> </strong></span> <div class="mainPara" style="font-family:georgia;"><ul><li><span style="font-size:100%;">16 UK agencies clinched 28 shortlist entries in the Cyber Lions at the <a href="http://www.canneslions.com/home/index.cfm" target="_blank">Cannes Lions 2007</a> advertising festival</span><span style="font-size:100%;">. <a href="http://gluelondon.co.uk/" target="_blank">Glue London</a> led the British pack with a tally of seven shortlisted entries for <a href="http://www.blogger.com/www.royal-navy.mod.uk">Royal Navy</a> recruitment, <a href="http://www.mini.co.uk/" target="_blank">Mini</a>, <a href="http://www.cocacola.co.uk/" target="_blank">Coca-Cola</a> and <a href="http://www.adidas.com/uk" target="_blank">Adidas</a></span></li></ul><ul><li><span style="font-size:100%;"><a href="http://myspace.com/myspaceim" target="_blank">MySpace announces a beta for its IM</a></span></li></ul><ul><li> <p class="MsoNormal"><span style="font-size:100%;"><span lang="EN-GB"><a href="http://www.nintendo.com/" target="_blank">Nintendo</a>, <a href="http://www.pret.com/" target="_blank">Pret a Manger</a> and <a href="http://www.joost.com/" target="_blank">Joost</a> have been identified as the latest wildfire brands that spread rapidly and weave themselves into the fabric of every day life:<br /><br />Speaking at the </span><st1:city><st1:place><span lang="EN-GB">Cannes</span></st1:place></st1:city></span><span lang="EN-GB" style="font-size:100%;"> the director at <a href="http://www.leoburnett.com/" target="_blank">Leo Burnett</a> singled out a series of brands that he claims are proving the creative and financial potential of the new media landscape.<span style=""> </span>Dale said that <a href="http://nintendo.com/" target="_blank">Nintendo</a> had put a bomb under the gaming market with launch of its Wii console, claiming the device has been marketed in such as way that consumers all over the world now want to give it a try.<o:p></o:p></span></p></li></ul><ul><li> <p class="MsoNormal"><span style="font-size:100%;"><a href="http://www.addfone.com/" target="_blank"><st1:country-region><st1:place></st1:place></st1:country-region></a><span lang="EN-GB"><a href="http://www.addfone.com/" target="_blank">Addfone, an iPhone apps directory. Already?</a></span></span></p></li><li><span style="font-size:100%;"><span lang="EN-GB"><a href="http://im.live.com/Messenger/IM/Home/?source=banner_WLM_keeptyping" target="_blank">Windows Live Messenger jump on the 'Making a difference' bandwagon!</a><br /></span></span></li></ul></div><span style=";font-family:georgia;font-size:100%;" ><br /><span style="font-weight: bold;font-size:130%;" >Blogging</span><span style="font-weight: bold;"><br /></span></span><ul style="font-family:georgia;"><li><span style="font-size:100%;"><span>Social media burnout? <a href="http://blog.futurelab.net/2007/06/facebook_myspace_and_social_bu.html" target="_blank">YES YES AND YES</a></span></span></li><li><span style="font-size:100%;">Forget eBay-Google fracas: <a href="http://newteevee.com/2007/06/20/dailymotion-et-youtube-ont-le-drame/" target="_blank">Daily Motion, YouTube cat fight</a> is more fun</span></li><li><span style="font-size:100%;"><a href="http://www.theregister.com/2007/06/18/youtube_editor_mobile/" target="_blank">YouTube offers online editing</a></span></li><li><span style="font-size:100%;"><a href="http://techdigest.tv/2007/06/youtube_launche.html" target="_blank">YouTube launches its own mobile site</a></span></li><li><span style="font-size:100%;"><a href="http://techdigest.tv/2007/06/how_private_are.html" target="_blank">How private are your conversations on MySpace and Facebook?</a></span></li></ul><span style=";font-family:georgia;font-size:100%;" ><span style="font-weight: bold;font-size:130%;" >Websites</span></span><span style=";font-family:georgia;font-size:100%;" ><br /></span><ul style="font-family:verdana;"><li><span style="font-size:100%;"><strong>Question</strong>: If web design makes the new information age possible—if it creates new markets and new products, generates significant global cash flow, changes the way companies and non-profits interact with the public, and employs untold legions of specialists—why, until now, hasn’t anybody tried to find out more about it as an industry? <a href="http://www.zeldman.com/2007/04/25/the-profession-that-dare-not-speak-its-name/" target="_blank">Read Jeffrey Zeldmans article.</a></span></li></ul><ul style="font-family:georgia;"><li><span style="font-size:100%;">Recently we've seen a spate of DIY web-build sites, so now any one can build a website now - right? Erm, <a href="http://www.alistapart.com/articles/youarenotarobot" target="_blank">read why it's not quite as simple as that.</a></span></li></ul><ul style="font-family:verdana;"><li><span style="font-size:100%;">Now we all know that </span><span style="font-size:100%;">one of the first things in web-design is not to simply throw printed content straight on to the web. So how should we go about it then? <a href="http://www.markboulton.co.uk/journal/comments/five_simple_steps_to_typesetting_on_the_web_printing_the_web" target="_blank">Here's how the Guardian newspaper did it.</a></span></li></ul><span style=";font-family:georgia;font-size:100%;" ><span style="font-weight: bold;font-size:130%;" >Progress?<br /><br /></span><span style=";font-family:verdana;font-size:100%;" >For all the news from Cannes see: </span><span style="font-size:130%;"><span style=";font-family:georgia;font-size:100%;" ><a href="http://www.canneslionslive.com/" target="_blank">www.canneslionslive.com/</a><br /><br /><span style="font-size:78%;"><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span><a style="color: rgb(255, 255, 255);" href="http://digitalsupposition.blogspot.com">ds</a><span style="color: rgb(255, 255, 255);"> </span></span><br /></span></span></span>Anonymoushttp://www.blogger.com/profile/15309915538211076304noreply@blogger.com0tag:blogger.com,1999:blog-8387152769090909443.post-53344069217305977472007-06-15T05:10:00.000-07:002008-01-11T02:07:27.679-08:00Digital Corner lives on!<div style="font-family:verdana;"><span style="font-size:85%;"><a href="http://4.bp.blogspot.com/_yGYYI3pub1c/RnZL7xfEdLI/AAAAAAAAABE/nTghBpyTYpw/s1600-h/vccp.bmp"><img id="BLOGGER_PHOTO_ID_5077329120174830770" style="margin: 0px 0px 10px 10px; float: right;" alt="" src="http://4.bp.blogspot.com/_yGYYI3pub1c/RnZL7xfEdLI/AAAAAAAAABE/nTghBpyTYpw/s200/vccp.bmp" border="0" /></a><br /><strong style="color: rgb(153, 153, 153);"><span style="">Industry News</span></strong><br /></span><ul><li><span style="font-size:85%;"><strong>Channel 4 signs a £5 million deal with comparethemarket.com</strong>, as the sponsor of its drama programming. VCCP will produce a series of over 40 idents for the sponsorship, focusing on the site's car insurance service; alongside a digital campaign.<br /></span></li><li><span style="font-size:85%;"><strong>Yahoo! go gay for virtual branding</strong> - embarking on a Second Life branding campaign with a difference - it is sponsoring Gay Pride Month inside the virtual world. It comes as Flickr parent Yahoo!</span><span style="font-size:85%;"> also seeks to associate itself with LGBT events. The <a href="http://events.yahoo.com/pride07/" target="_blank">portal giant's new gay section</a></span><span style="font-size:85%;"> pushes links to gay-related questions at Yahoo! Answers, pride events listed at Yahoo!'s Upcoming calendar site, dates at Yahoo! Personals and a community at MyBlogLog. Yahoo! has also made available <a href="http://avatars.yahoo.com/index.html?show=cat&sct=130&cat=233" target="_blank">a range of clothes</a></span><span style="font-size:85%;"> members can use to dress their site avatar, which is used at network destinations like Yahoo! Answers.</span><span style="font-size:85%;"> <a href="http://www.pridelondon.org/" target="_blank">Pride London</a></span><span style="font-size:85%;"> is held on June 30</span><span style="font-size:85%;"><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_yGYYI3pub1c/RnQnTBfEdJI/AAAAAAAAAA0/HzAfA_kMHGo/s1600-h/gay+_yahoo.gif"><img id="BLOGGER_PHOTO_ID_5076725887723140242" style="margin: 0px auto 10px; display: block; cursor: pointer; text-align: center;" alt="" src="http://3.bp.blogspot.com/_yGYYI3pub1c/RnQnTBfEdJI/AAAAAAAAAA0/HzAfA_kMHGo/s200/gay+_yahoo.gif" border="0" /></a></span><span style="font-size:85%;"><strong></strong></span></li><span style="font-size:85%;"><br /></span><li><span style="font-size:85%;"><span style="font-weight: bold;">Fifth of Father's Day shoppers go online</span><br /></span><div align="left"><span style="font-size:85%;"><strong></strong>Around a fifth of shoppers will go online to buy their dad a gift this Father's Day, according to new research. The National Retail Federation <a href="http://www.nrf.com/modules.php?name=Documents&op=viewlive&sp_id=336" target="_blank">found</a> 18.7% of people will turn to an e-commerce store to buy a gift for the occasion, which is marked this weekend. But the web still ranks behind more traditional gift-buying destinations.<br />GeekDad blogger John Baichtal <a href="http://blog.wired.com/geekdad/2007/06/geek_fathers_da_1.html" target="_blank">wrote</a>:</span><br /><span style="font-size:85%;">" Some comedian, I think it was Chris Rock, said that all dad asks for in life is the big piece of chicken. But on Father's Day, it's a different story. This is our day, just once per year!... "Me, my Father's Day is gonna consist of three things: beer, grilling meat, and the promise of a new gadget.".</span></div></li><li><div align="left"><span style="font-weight: bold;font-size:85%;" >Microsoft Surface: </span><span style="font-size:85%;"><br /></span><br /><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/Cog8b8ojji0"><param name="wmode" value="transparent"><embed src="http://www.youtube.com/v/Cog8b8ojji0" type="application/x-shockwave-flash" wmode="transparent" height="350" width="425"></embed></object><br /><ul><li><span style="font-size:85%;">What do u think? Is it a good idea...? And what about the price? Knowing Microsoft, it will be extremly expensive. Right?</span></li></ul></div></li></ul><span style="font-weight: bold; color: rgb(153, 153, 153);font-size:85%;" >Interpretation?</span><br /></div><param name="wmode" value="transparent"><embed style="font-family: verdana;" src="http://www.youtube.com/v/8kj87G2BHDI" type="application/x-shockwave-flash" wmode="transparent" height="210" width="255"></embed><param name="wmode" value="transparent"><embed style="font-family: verdana;" src="http://www.youtube.com/v/s-DqZ8jAmv0" type="application/x-shockwave-flash" wmode="transparent" height="210" width="255"></embed><param name="wmode" value="transparent"><embed style="font-family: verdana;" src="http://www.youtube.com/v/bd74NFXOiZo" type="application/x-shockwave-flash" wmode="transparent" height="210" width="255"></embed><param name="wmode" value="transparent"><embed style="font-family: verdana;" src="http://www.youtube.com/v/iaswudWsIhU" type="application/x-shockwave-flash" wmode="transparent" height="210" width="255"></embed><param name="wmode" value="transparent"><embed style="font-family: verdana;" src="http://www.youtube.com/v/02FMGCZU740" type="application/x-shockwave-flash" wmode="transparent" height="420" width="510"></embed><span style=";font-family:verdana;font-size:85%;" ><br /><strong style="font-weight: bold; color: rgb(153, 153, 153);">Blogging</strong></span><span style=";font-family:verdana;font-size:85%;" ><strong style="font-weight: bold; color: rgb(153, 153, 153);"></strong><br /></span><ul style="font-family:verdana;"><span style="font-size:85%;"><li>The Facebook hype continues! (if your still interested...?)<br /></li></span><ul><span style="color: rgb(0, 0, 153);font-size:85%;" ><li><a href="http://www.brandrepublic.com/News/MostRead/664030/Facebook-group-becomes-social-hub-adland/">‘‘Facebook group becomes social hub for adland’’</a></li></span></ul><ul style="color: rgb(0, 0, 153);"><span style="font-size:85%;"><li><a href="http://www.brandrepublic.com/News/664460/HMV-appoints-LBi-create-Facebook-rival/">“Are brands wasting their time joining Facebook?”</a></li></span></ul><ul><span style="font-size:85%;"><li style="color: rgb(0, 0, 153);"><a href="http://ameliatorode.typepad.com/life_moves_pretty_fast/2007/05/open_facebook.html"><span style="font-size:85%;">Facebook VS MySpace (ATT)</span></a></li></span></ul></ul><ul style="font-family:verdana;"><li><span style="font-size:85%;"><a href="http://www.brandrepublic.com/Blogs/showpost/ef1121d3-56dd-46a6-9f04-10b091dbe533/">Digital VS Traditional Hype?</a></span></li></ul><ul><li><span style="font-size:85%;"><a style="font-family: verdana;" href="http://www.toprankblog.com/2007/06/ask-morphs-into-ask3d/">A</a><a style="font-family: verdana;" href="http://www.toprankblog.com/2007/06/ask-morphs-into-ask3d/">sk changes its image!</a></span></li></ul><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e){}" href="http://3.bp.blogspot.com/_yGYYI3pub1c/RnZkQhfEdMI/AAAAAAAAABM/qBEHf1JXesQ/s1600-h/ASK.com"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_yGYYI3pub1c/RnZkQhfEdMI/AAAAAAAAABM/qBEHf1JXesQ/s200/ASK.com" alt="" id="BLOGGER_PHOTO_ID_5077355864936182978" border="0" /></a><br /><span style="font-size:85%;"><span style="font-size:85%;"> </span></span><br /><span style="font-weight: bold; color: rgb(153, 153, 153);font-family:verdana;font-size:85%;" >Progress</span><br /><span style="color: rgb(153, 153, 153);font-family:verdana;font-size:85%;" ><strong></strong></span><p style="font-family:verdana;"><span style="font-size:85%;"> </span></p><ul style="font-family:verdana;"><span style="font-size:85%;"><li><img id="BLOGGER_PHOTO_ID_5076293320091923522" style="margin: 0px 0px 10px 10px; float: right; width: 112px; height: 74px;" alt="" src="http://2.bp.blogspot.com/_yGYYI3pub1c/RnKd4RfEdEI/AAAAAAAAAAM/3rKwZL4bVQ8/s320/19-ReportFocus.jpg" border="0" height="81" width="112" />Online market value is being predicted to rise to £28 billion by 2011, to form 10.9% of all retail sales, new research claims. Verdict Research’s report also states that online retailers could earn £818 million in extra income by 2011 by using a ‘post-transactional’ revenue model. </li></span></ul><embed style="font-family: verdana;" src="http://www.youtube.com/v/6gmP4nk0EOE" type="application/x-shockwave-flash" wmode="transparent" height="420" width="510"></embed><span style=";font-family:verdana;font-size:85%;" ><br /></span><span style=";font-family:verdana;font-size:85%;" ><br /></span><p style="color: rgb(153, 153, 153);font-family:verdana;" align="right"><span style="font-size:85%;"><a href="http://digitalsupposition.blogspot.com">digital supposition</a><br /></span></p>Anonymoushttp://www.blogger.com/profile/15309915538211076304noreply@blogger.com0